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This is why we recommend using HubSpot's Make My Persona generator (as well as HubSpot's persona templates) to simplify the process of creating different personas. That’s why identifying and creating your different buyer personas can, at times, be slightly challenging. For that reason, their buyer personas should be unique to them, too.

This is because each business (no matter how many competitors they have) is unique. There isn't a set list of universally-recognized buyer personas to choose from, nor is there a standard for the number of personas you need. While beginning work on your personas, you may ask yourself, "What are the different types of buyer personas?" From there, it'd be simple to adjust one for your business - right? This can help you achieve a lower cost-per-lead and cost-per-customer - and, therefore, see higher sales productivity.

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(You can learn more about how to do that by downloading our Content Mapping Template.)Īnd if you take the time to also create negative personas, you’ll have the added advantage of being able to segment out the "bad apples” from the rest of your contacts. how far along someone is in your sales cycle), buyer personas also allow you to map out and create highly targeted content. It also enables you to target or personalize your marketing for different segments of your audience.įor example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging to what you know about those different personas.įurthermore, when combined with lifecycle stage (i.e. How can buyer personas be used in marketing?Īt the most basic level, developing personas allows you to create content and messaging that appeals to your target audience. The potential customers may be too expensive because of a low average sale price, their propensity to churn, or their unlikeliness to purchase again from your company. While a buyer persona is a representation of your ideal customer, a negative - or "exclusionary” - persona is a representation of who you don’t want as a customer.įor example, this could include professionals who are too advanced for your product or service, students who are only engaging with your content for research/ knowledge, or potential customers who are just too expensive to acquire. You can always develop more personas later if needed. But if you’re new to personas, start small. The strongest buyer personas are based on market research and insights you gather from your actual customer base (through surveys, interviews, etc.).ĭepending on your business, you could have as few as one or two personas or as many as 10 or 20. This makes it easier for you to tailor your content, messaging, product development, and services to meet the specific needs, behaviors, and concerns of the members of your target audience.įor example, you may know your target buyers are caregivers, but do you know their specific needs and interests? What is the typical background of your ideal buyer? To fully understand what makes your best customers tick, it's critical to develop detailed personas for your business. Why exactly are buyer personas so important to your business?īuyer personas help you understand your customers (and prospective customers) better.

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It's all about how you obtain your market research and customer data, and the presentation of that information within your business.įollow this guide and download these persona templates to simplify this process. The good news is, they aren't that difficult to create. But, how do I actually make one?"Īhh! The million-dollar question. "Okay, so personas are really important to my business. More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow-up, and really anything that relates to customer acquisition and retention. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).Īs a result, you'll be able to attract high-value visitors, leads, and customers to your business, who you'll be more likely to retain over time. Accounting Alan.ĭo you know who your business's buyer personas are? And if so, how much do you know about them?īuyer personas are semi-fictional representations of your ideal customers based on data and research.